Increasing government benefits access
Our Client sought to improve the experience of a benefits screener tool. The current state has high drop off rates and is not accessible.
Background
My Friend Ben is a screener tool used by Colorado residents connect them to government provided benefits and resources across healthcare, education, food etc. My Friend Ben currently has high drop off rates, especially for users on mobile devices. In addition the current design does not pass accessibility guidelines. Gary Ventures enlisted our help to conduct testing and redeisgn the experience.
Solution
A new and improved My Friend Ben screener with updated branding, increased accessibility and usability for users across Colorado.
Lessons Learned
Maintaining clear product identity is crucial to provide tactical and targeted support for constituents.
The redesigned My Friend Ben launched in March 2024, within the first month analytics showed:
53%
Increase in user engagement
5,000
Monthly users
$1,500
Average benefit value per family
